工作型PPT设计思维
作 者: 福甜文化 著
出版时间: 2021
内容简介
工作型PPT设计思维 根据笔者多年的PPT 实际设计经验编写而成,系统地介绍了工作型PPT 设计的思维模式、常用方法以及布局手法和技巧,以帮助每一位读者建立一套真正属于自己的PPT 设计体系和思维逻辑。 工作型PPT设计思维 共8 章,分别为掌握工作型PPT 的基本思路,打造受众易记的PPT,厘清3 大内在关系,PPT 素材的绘制与搜索,PPT 视频、背景视频的处理与应用,在PPT 中使用图表,PPT 版式布局的3 块设计和页面细节设计的14 个技巧。 工作型PPT设计思维 适用于了解PPT 软件操作的行业基础学员,如审计、会计、人事、部门主管、国企员工、学生、PPT 爱好者和PPT 自学者等阅读。同时,也可以作为中、高级PPT 设计人员的参考书和培训机构的培训手册。
目 录
前言
第1 章 掌握工作型PPT 的基本思路·································································· 1
1.1 如何组织具有强吸引力的幻灯片·························································· 2
1.1.1 善用ZLSZ 模式················································································· 2
1.1.2 聚焦受众关心的问题·········································································· 3
1.1.3 提出解决深层次问题的办法································································ 4
1.1.4 展示具体数据···················································································· 5
1.2 具有说服力的论据的选择与来源·························································· 7
1.2.1 具有说服力的论据的选择··································································· 7
1.2.2 论据的来源······················································································· 9
1.2.3 不被信任的论据来源·········································································12
1.3 使用视觉工具·························································································12
1.3.1 选择图形的注意要点·········································································13
1.3.2 图形优于文字的原因·········································································15
1.4 不要被网站的PPT 模板误导································································17
1.5 把握流行的PPT 设计风格····································································18
1.5.1 当下流行的PPT 设计风格·································································18
1.5.2 未来可能流行的PPT 设计风格···························································22
1.6 彩排与模拟计时·····················································································23
1.7 实现GIF/重复动作动画·········································································25
第2 章 打造受众易记的PPT··············································································28
2.1 如何讲好故事·························································································29
2.1.1 讲好故事的7 要素············································································29
2.1.2 故事的来源······················································································30
2.1.3 故事的层级推进···················