欢迎访问学兔兔,学习、交流 分享 !

返回首页 |

新世纪商务英语专业本科系列教材 第2版 商务英语阅读教程(1)学生用书 叶兴国 主编;谢文怡分册主编 2017年版

收藏
  • 大小:58.66 MB
  • 语言:中文版
  • 格式: PDF文档
  • 阅读软件: Adobe Reader
资源简介
新世纪商务英语专业本科系列教材 第2版 商务英语阅读教程(1)学生用书
作者:叶兴国 主编;谢文怡分册主编
出版时间: 2017年版
丛编项: 新世纪商务英语专业本科系列教材
内容简介
  《商务英语阅读教程1(学生用书 第2版)/新世纪商务英语专业本科系列教材》主要培养学生的阅读理解能力、语言观察能力、逻辑思维能力、跨文化沟通能力、通过阅读获取信息的能力等。本教程把提高学生的阅读技能,培养阅读兴趣,养成良好的阅读习惯和扩大词汇量也作为预设目标。本教程选材力求短小精悍,内容隽永,兼顾题材的丰富性和体裁的多样性,特别注重文章的趣味性和可读性,以培养和保护学生的阅读兴趣。每单元的阅读材料涉及国际商务的一个领域,如营销、金融、会计、审计、税务、跨国公司、投资、物流、房地产、统计、商务、贸易、法律、运输、旅游、银行、广告、零售、批发、保险、电信、国际组织或政府间组织、国际协定等。阅读技巧涉及词汇理解、句子理解、篇章理解、段落理解和快速阅读技巧等。在难度上由浅人深,篇幅上从短到长,循序渐进。
目录
Unit 1 Effective Communication
Part I Pre-reading Questions
Part II Extensive Reading
Text A Voice of Courage
Text B Tell Stories to Strengthen Organizational Bonds
Part HI Reading Skills
Part IV Supplementary Reading: How to Make the Multicultural Work Force Work
Part V Test Yourself
Unit 2 Soaring China
Part I Pre-reading Questions
Part II Extensive Reading
Text A Clicks to Brick
Text B Still Made in China
Part III Reading Skills
Part IV Supplementary Reading: Divergence Seen in Chinese Companies' Development
Part V Test Yourself
Unit 3 Gender Discrepancy
Part I Pre-reading Questions
Part II Extensive.Reading
Text A Home Truths about Working Families
Text B The Weaker Sex
Part III Reading Skills
Part IV Supplementary Reading: Humor Me
Part V Test Yourself
Unit 4 Staff Management
Part I Pre-reading Questions
Part II Extensive Reading
Text A Handle Your Men in the Office
Text B Seven Useful Lessons You Can Learn from a Bad Boss
Part III Reading Skills
Part IV Supplementary Reading: The New International Style of Management
Part V Test Yourself
Unit 5 Consumer Behavior
Part I Pre-reading Questions
Part II Extensive Reading
Text A The Rich Can Learn from the Poor about How to Be Frugal
Text B Here's How to Crack the Code on Your Customers' Behavior
Part III Reading Skills
Part IV Supplementary Reading: How Consumers Rewrote the Old Recessionary Rules
Part V Test Yourself
Unit 6 Marriage Issues
Part I Pre-reading Questions
Part II Extensive Reading
Text A Three Views of Marriage
Text B Married, with Money
Part III Reading Skills
Part IV Supplementary Reading: Yours, Mine & Mine
Part V Test Yourself
Unit 7 Corporate Social Responsibility
Part I Pre-reading Questions
Part II Extensive Reading
Text A What Businesses Owe the World: Then and Now
Text B Don't Put People Before Profits
Part III Reading Skills
Part IV Supplementary Reading: Social Saints, Fiscal Fiends
Part V Test Yourself
Unit 8 Career Success
Part I Pre-reading Questions
PartlI Extensive Reading
Text A Brain-twisting Job Interview Questions by Microsoft
Text B It's Time for a Brand New You
Part III Reading Skills
Part IV Supplementary Reading: Why Can't You Find a Job?
Part V Test Yourself
Unit 9 Positive Attitudes
Part I Pre-reading Questions
Part II Extensive Reading
Text A Be Happy 'Cause I Choose Happiness
Text B If You Fire People, Don't Be a Jerk about It
Part III Reading Skills
Part IV Supplementary Reading: Positive Thinkers
Part V Test Yourself
Unit 10 Out-of-the-box Thinking
Part I Pre-reading Questions
Part II Extensive Reading
Text A How Fast Can You Learn?
Text B Student Teachers
Part III Reading Skills
Part IV Supplementary Reading: Got ideas?
Part V Test Yourself
Unit 11 Time Management
Part I Pre-reading Questions
Part II Extensive Reading
Text A 20 Ways to Save 20 Minutes
Text B How Much Time Should CEOs Devote to Customers?
Part III Reading Skills
Part IV Supplementary Reading: Time Management in the Age of Social Media
Part V Test Yourself
Unit 12 Green Business
Part I Pre-reading Questions
Part II Extensive Reading
Text A Succeeding as a \
下载地址